how to become the number one reviewed business in your area

and why does it even matter

the reason it matters is that the more reviews you have

the more people will see you on Google,

the higher you'll rank

and not only will more people see you,

but more people will choose you,

so reviews is one of the only marketing activities that not only helps you increase your awareness but it also helps convert that awareness into customers

a lot of times when you do ads or SEO you're just generating more awareness,

you're not really helping convert that awareness into paying customers

the great thing about reviews is that they do both,

increase your awareness and get you more customers

for example , which business would you choose

this is a great example in my local area ,

when someones looks up SERVICE on Google

and when they see these businesses,

who's most likely to get the first click or call ?

obviously the one with the most reviews, that’s who's gonna get the first click or call

probably the business with over a hundred five star reviews, ranking at the top of Google,

and they look like the number one business in the area because of all the reviews

they look trustworthy because so many people have reviewed them five stars

so here's what we'll cover today

we'll cover the review flywheel

how to compete with bigger businesses

and we’ll go over the complete review process

so what is the review flywheel

well the more customers you have

the more review requests you can send

the more reviews you get,

the more awareness you have on Google,

and the more awareness you have on Google,

And the more customers you get…

it's one of these loops that just starts going and going and going

and it snowballs

just like rolling a snowball down a hill,

it just get bigger and bigger and bigger and bigger

and it's harder and harder to stop,

and so it compounds

how do you compete with that bigger business,

that has way more reviews than you,

and also now has a lot higher customer volume?

They're able to send a lot more view requests!

well two ways

the first way is you want to increase your review conversion rate

out of all the customers you work with

you want to make sure that you're getting a large percentage of them to leave you a review

so just quick math here

if they're doing five times as much business as you

and sending out five times as many review requests

you need to have about a eight or 10 times better conversion rate

to get more reviews than them

And then you can slowly start to chip away at their lead

you'll look up in a year or two years

and you might even be beating them

so you're like "That's great !”

but “how do you even increase the review conversion rate? how do I do that?"

Well we do it by doing four things

what you want to do is you want to make sure you're asking

you want to make sure you're asking for the review via text and email

the second thing you want to do is you want to make it really easy

you'd be surprised most consumers don't even know how to leave a Google review

if somebody asks you "Hey I'd love to leave your review." Like "Oh yeah just go do that."

A lot of consumers don't know what to do

like okay so I look up the business

and once they find the business

where do they go

they have to go to your Google business profile

they have to find your reviews

they have to find the right review button

it's kind of hard right

So you want to make it easy by giving them the direct link

giving them a QR code

giving them a tap card

whatever it is

the third thing is is you want to follow up

based off our data, from all the review requests we’ve sent out

about 40% of the reviews we get come from follow-up messages

this just goes to show that people are busy

and if they ignored your first text or ignored your first ask or email

that doesn't mean they don't want to leave you review

it just means that they're busy

they got to take little Timmy to soccer practice or they gotto mow the yard

they got to work they got to work out

they got a bunch of stuff going on

they're busy

they don't have time to leave your review

we just want to make sure we're following up at opportune times

so that they will more than likely take 10 to 20 seconds to leave us a review

and the fourth thing is just to automate the process

the great thing about automation,

is that automation doesn't take sick days

it doesn't get tired

it doesn't forget

it doesn't get busy

a lot of times I hear business say “we ask, “

our employees ask,

and that's great, that's awesome

they should be asking

you should always incorporate that into your process

ask as many ways as possible

but the problem is that a lot of time

when humans are involved

things just don't always get done right

we love to live this idealic world,

that step this is part of the SOP,

every step happens,

but we know that life happens ,

people get busy,

stuff goes wrong,

whatever

and they don't actually get asked

so when the process is automated

we can make sure that every single person is actually getting asked for a review

another thing we do is we send out personalized image review requests

what this means is that if you do some work for Nick,

they're going to get a photo of the technician or the owner of the company with Nick’s name on it

and he'll get that text

and we'll kind of personalize it to get his attention

Doing this, we’ve noticed we have a better chance of them leaving us a review

the other thing is we do smart follow-ups

following up is a huge part of increasing the conversion rate

we incorporate that into our our programs so that we know whether they've clicked the link to leave a review or not

and if they haven't we'll follow up at the best time to make sure that they leave a review

amazing thing about sending out thousands of review requests is that now we have lots of data as to what time of day, what day of the week is the best time to follow up

what's the space between

what's the best time to follow up to actually get these reviews

and another great part about working with us at Review Krewe is that we donate a meal to Northshore Foodbank for every single review that our customers get

so just part of working with us

whenever you get a review

we're going to donate a meal to Feeding America on your behalf and

so we can include that in the follow up verbiage if you want to

but it's just our way to give back and hopefully help you get some more Google reviews

and the second way you can get more reviews

and to compete with those bigger businesses is

you can ask more people for reviews

Google says that anyone who has interacted with your business

not transacted

can leave you a review

so a lot of times we come from this mind

liike oh we just request reviews from our customers right

but that's not what Google says

anybody who's interacted with our business can leave a review

if somebody calls your business and you are a jerk on the phone

Google says they have grounds to leave you a negative review

so how do we use that to our advantage

well if you have a great consultation

ask for a review

if you change a stranger's tire on the side of the road

ask them for a review

if send all your friends and family some some photos of your work

or some some stuff that you do

and then ask them for a review

and honestly 99 times out of 100

you could just send your friends and family the Google review link and say "Hey please leave me a review."

You can do it based off my character

we're just trying to get some reviews

and they're going to leave you a review

and Google's not going to know anything about it

they don't care they're not really governing that stuff super tightly

and so just ask more reviews

you don't have to only ask for reviews from people that are your customers

just try and get those asks up

because if you do a better job of converting your review requests

and now you're asking for more review requests

you'll be able to catch up and chip away at that lead a lot faster

and the last thing is

just a complete review process

and so we say review krewe is

we request reviews

we respond to reviews

and we repurpose reviews
and so requesting reviews that comes down to asking in person

asking via text and email

asking with cards and QR codes

we don't care how you do it

we just want it to get done

and the more ways you do it

the better,

the more ways you ask

the more likely you are to get the review

obviously at Review Krewe we're able to automate the text and the email portion

of asking for reviews
and that's where a lot of our clients get most of the reviews

but you need to remember to ask in person

second is we respond to your reviews

so anytime you get a Google review

we're going to respond to that on your behalf

so anybody reading your reviews can see that you care about your customers and that you've responded to all the people that have taken the time out of their day to leave you a review

and the last thing is just repurpose these reviews

we can turn all your five star reviews into social media content

post it onto your Facebook Instagram, all that stuff so anybody that follows you can see all the reviews that you have and all the happy customers you have

also we can repurpose these reviews onto your website

we can give you a little widget to embed on your website

so anytime you get a five star review it automatically goes to your site

so people browsing scrolling your website can see how amazing you are and how many happy customers have

This is how Review Krewe simplifies and streamlines the review process to help businesses become the number one reviewed business in their area.

Thanks